Technology, Media & Telecom

AI Mind Map

AI Mind Map uncovers the attitudes, motivations, and perceptions shaping AI adoption across individuals, teams, and organisations. It delivers a data‑driven view of self‑efficacy, trust, learning motivation, leadership support, perceived impact, and perceived value: six dimensions proven to influence behaviour and readiness. With insights delivered through an anonymised and aggregated dashboard, organisations can pinpoint strengths, identify resistance, and track changes over time. This empowers leaders to drive targeted interventions with confidence and clarity.  

Description

Successful AI adoption relies on people; how they feel about AI, whether they trust it, and whether they see its value. AI Mind Map helps organisations understand and act on the human mindset that influences behaviour. By measuring six core dimensions of AI mindset, the app provides leaders with actionable insights into readiness, resistance, and opportunities for growth. The result is a clearer, more confident path to accelerating adoption and strengthening future‑proof capabilities.  

Approach

Our approach builds on evidence‑based behavioural insights to guide AI adoption. Through structured measurement, anonymised and aggregated reporting, and clear dashboards, organisations gain actionable understanding of employee attitudes towards AI. These insights inform targeted interventions that strengthen readiness and accelerate adoption. 

01

Baseline Measurement

Launch the initial survey to establish a comprehensive baseline across all six AI Mind Map dimensions. 

02

Insight Generation

Analyse anonymised and aggregated results in the dashboard to identify strengths, gaps, and resistance areas.

03

Targeted Action

Use insights to guide communication, upskilling, and change interventions tailored to team needs. 

04

Follow‑Up Measurement

Conduct periodic reassessments to track mindset shifts and evaluate initiative impact.

Benefits

Clear Insights

Understand employee attitudes shaping AI adoption.

Targeted Action

Identify groups needing focused support.

Scalable Tracking

Monitor mindset change over time.

Data‑Driven

Support AI adoption strategies with evidence.

FAQ

Want to know more? Or speak to one of our experts?

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PwC Netherlands Store - AI Mind Map